Whether you are planning to start an online business or are a seasoned pro wanting to learn new ways to improve your business and ultimately your bottom line, then driving traffic to your website ought to be a high priority for you. question mazeOne of the most common ways to drive traffic to a website is through organic rankings from effective search engine optimization. So what exactly is SEO and how do you go about getting results. Think of it as two sides to a coin. On one side you have onsite optimization which involves techniques that you can do to improve your overall rankings for specific keyword or keyword phrases. On the other side of the coin is offsite optimization, involving strategic links from relevant websites.